Web Design
Simplicity Sells.
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Choose clear, effective designs
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Require fast turnaround for immediate review
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Trust standard optimization and remediation
3 Priorities of Successful Sites:
1. Make The Right Offer.
Compelling presentation of the strategic benefits of
your products or services accounts for about 60% of sales.
- What will be offered on your site?
- What specific needs will be met?
- How will these needs be met?
- What incentives can be offered?
- What is unique about your offer?
- What objections might be raised?
- What are the specific benefits?
- How do the benefits outweigh the cost?
2. Attract The Right People
Managing Customer Relations for credibility and perceived value
accounts for about 30% of sales.
- Who will your ideal audience be?
- Where do they usually look for your offer?
- What are their values and motivations?
- What methods appeal to this audience?
- How will your site meet their needs?
- How will your site earn their trust?
- How will your site develop relationships?
- How many visitors do you anticipate?
- How will these prospects be tracked?
- How will they be followed up?
- What do clients say about your offer?
- What do outside reviewers say about your offer?
3. Create The Right Look
The consistent creative execution of your strategic market value
usually accounts for about 10% of sales.
- What are your priorities for customer perception?
- Are you presented as a qualified market expert?
- How will your look enhance or detract from these?
- What is the ideal 'look and feel' that you desire?
- Will each page have a vital purpose?
- Will clients find what they want quickly and easily?
- Will your site structure be clear and ordered?
Standard Web Design Contract
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